Tracking

Tracking settings control what your email provider records about how recipients interact with your messages. NevarMail reads these settings from your sending provider during onboarding and shows them so you can review the privacy tradeoffs before you continue.

These settings come from your provider account (e.g., SendGrid), and NevarMail uses common industry terms for them rather than any single provider's branded names.

What NevarMail imports

During onboarding, NevarMail imports only:

• The on/off state of each tracking setting below (open, click, Google Analytics, and subscription tracking).
• The names of the sending IP pools on your provider account, for read-only context.

NevarMail does not import or store any recipient data — no email addresses, no message content, no suppression lists. We store only the enabled/disabled flag for each setting plus IP-pool names. Keeping recipient data in your own systems is a core NevarMail principle.

These settings are shown read-only for now. Managing them inside NevarMail (turning them on or off and pushing the change back to your provider) is coming later; today you change them in your provider account, and NevarMail reflects what it finds.

Open tracking

Open tracking embeds an invisible pixel in your email. When a recipient's mail client loads that pixel, your provider records an "open" event.

Recipient-privacy tradeoff when enabled: an invisible open-tracking pixel tracks when recipients open your email. This reveals when (and often where) a message was viewed, without the recipient's explicit awareness. Open data is also increasingly unreliable as mail clients pre-fetch images, so weigh the engagement signal against the privacy cost.

Click tracking

Click tracking rewrites the links in your email so they route through your provider's redirect before reaching the real destination, recording a "click" event along the way.

Recipient-privacy tradeoff when enabled: all links are rewritten and click-tracked when recipients click them. Recipients see and follow rewritten URLs rather than your true destinations, and every click is logged. Click tracking is useful for measuring engagement, but it changes the links your recipients interact with.

Google Analytics tracking

Google Analytics tracking appends campaign parameters to your links so a third-party analytics platform can attribute web sessions back to your email.

Recipient-privacy tradeoff when enabled: recipient engagement data is sent to a third party (Google). This shares interaction signals beyond your provider and NevarMail, so enable it only when you intend that third-party attribution.

Subscription tracking

Subscription tracking adds an unsubscribe mechanism to your email so recipients can manage their own subscription preferences.

Unlike the settings above, subscription tracking is privacy-positive — it empowers recipients to control whether they keep hearing from you, and it supports responsible-sending best practices. It is never treated as a tradeoff. Leaving it enabled is the recommended default.

IP pools

An IP pool is a named group of sending IP addresses on your provider account. NevarMail imports only the names of your pools to give you read-only context about how your provider segments sending. No recipient data is involved.